What is a pomelo?
(Please pause and think.)
Chip and Dan: Explanation 1: A pomelo is the largest citrus fruit. The rind is very think but soft and easy to peel away. The resulting fruit has a light yellow to coral pink flesh and can vary from juicy to slightly dry and from seductively spicy-sweet to tangy and tart.
Question: If you mixed pomelo juice half and half with orange juice, would it taste good?
Anna: Not sure? How about now?
Chip and Dan: Explanation 2. A pomelo is basically a supersized grapefruit with a very thick and soft rind.
Anna: Now, let’s revisit: If you mixed pomelo juice half and half with orange juice, would it taste good?
This summer while perusing the shelves of Borders, Barnes and Noble and Kinokuniya, make sure to keep an eye out for Made to Stick: Why some ideas take hold and others come unstuck.
Chip and Dan will show you how to teach complex concepts in easy to grasp terms. In a nutshell, you will learn WHAT STICKS!
P.S. Preview: Sticky ideas are a S.U.C.C.E.S.—Simple, Unexpected, Concrete, Credible, Emotional, Stories.